Morocco’s tourism sector is thriving as the government announced that the number of tourists visiting the kingdom grew 10 percent in the first seven months of 2007.
Around 4.3 million tourists visited Morocco with over 1 million tourists in July alone. The French (1.7 million) form the largest number of foreign visitors, followed by visitors from Spain (795,000), Belgium (285,000), the UK (261,000), the Netherlands (211,000), Germany (182,000), and Italy (164,000).
King Mohammed VI is personally involved in meetings with foreign investors, and spearheading the drive to make the kingdom one of the world’s favourite tourist destinations. Tourism is Morocco’s biggest source of foreign currency and quintessential to helping reduce unemployment and eradicate poverty in the North African country.
The government has developed an ambitious strategy, dubbed "Vision 2010", aimed at attracting 10 million tourists annually by 2010. Revenue from tourism increased 29 percent to 52.9 billion dirhams ($6.56 billion) in 2006, helping oil-importing Morocco cope with high world oil prices.
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